Mobile Games

Pr for mobile apps games publish in mashable

YouTube app joins the billion-dollar club thanks to in-app purchases

People are spending A LOT of money in the YouTube app.
By Martin Vincent on July 10
 
YouTube app joins the billion-dollar club thanks to in-app purchases

YouTube’s push to get users to buy in-app purchases and subscriptions is working. Credit: Jakub Porzycki / NurPhoto Via Getty Images

People are spending a lot of money in the YouTube app.

The Google-owned platform has taken in more than $563 million in 2019, bringing the app’s lifetime revenue to more than $1 billion, according to new analysis from app analytics firm Sensor Tower.

That milestone places YouTube amongst an elite group of just a handful of non-gaming apps to hit the $1 billion mark. Sensor Tower only looked at revenue from in-app purchases and subscriptions, so the $1 billion doesn’t reflect YouTube’s ad revenue, or what the company has made from the YouTube Music or YouTube TV apps.

YouTube has consistently ranked as one of the most-downloaded apps, so it’s not necessarily surprising that it’s also a major moneymaker for the company. Google has been notoriously secretive about YouTube revenue, but Sensor Tower’s report highlights just how much in-app spending has spiked in the last year.

YouTube users spent more than $563 million in the app in 2019 so far, compared with $277 million in 2018, according to Sensor Tower. And spending outsides of the United States has been growing even more quickly, jumping from $53.8 million in 2018 to $181.7 million in 2019.

Mashable Image
Spending in the YouTube app jumped in 2019. Credit: Sensor Tower

A big part of that is likely due to YouTube’s expansion of its monetization features for channel owners, like SuperChat, or the ability to sell products.

“Today, thousands of channels have more than doubled their YouTube revenue by using new features that help fans engage with creators, like Super Chat, Channel Memberships, and Merchandise,” YouTube CEO Susan Wojcicki wrote last month. “More than 100,000 channels have received Super Chat, and some streams are earning more than $400 per minute as fans reach out.”

YouTube didn’t immediately respond to a request for comment, but Sensor Tower’s analysis indicates these efforts are starting to pay off — literally.

 

 

Mobile Social Games Articles PR

Mobile Social games can apply to anything as simple as free, mobile games connected by Facebook all the way up to plugging in to XBox Live. Follow this topic to learn how the interactive world is affecting gaming.

Martino Vincent

284 Recent Stories

Twitch Plays Pokémon: A Social Experiment From Its Creator

The creator of one of the weirdest things to happen on the Internet this year, who has managed to remain anonymous to every single reporter and media outlet that has come calling for a story, tells iSolutionsPro the live-gaming experiment may be a game 

Martino Vincent

10.1K SHARES

6 Exciting Gaming Trends to Watch in 2022

No one can say 2016 was a slow year for gaming news. Two extremely popular next-gen consoles, the rise of indie games, and the release of groundbreaking blockbusters like Pokemon Go Infinite and Grand Theft Auto have kept our gamer thumbs strong.

Martino Vincent 2.3K SHARES


‘Candy Crush Saga’ Update Will Suck Even More of Your Time
Martino Vincent feb 13, 2016
Candy Crush Saga IPO for 7.5 Billion US dollars received a massive game update, adding an additional game world and 65 brand new levels. You know what that means: Prepare to spend even more time and money on the seriously addictive puzzler. The update introduces a new game mo…
2.3K SHARES

Facebook Highlights 5 Growing Gaming Genres in its Ecosystem

Gaming on Facebook is continuing to evolve as the platform attracts new creators and players. The social network now has more genres than ever making up its most-played and biggest-earning games, according to information from Facebook. While Facebook…
1.1K SHARES

Playing This Video Game Will Sharpen Your Mind

1.8K SHARES

Homer Becomes a Social Gaming Addict in Latest ‘Simpsons’ Episode

Homer Simpson becomes hopelessly addicted to playing a game called “Village Ville” on his myPad, in Sunday night’s episode  The Simpsons, as the comedy takes a stab at popular Zynga Facebook games. Homer is home faking a back injury when he discover…
5.5K SHARES 

The Fascinating History of Online Role-Playing Games
When we think of massive multiplayer online role-playing games — more frequently referred by their acronym, MMORPGs — we think of the biggest: Real-time, beautifully rendered 3D games like World of Warcraft, which has more than 10 million active pl…
688 SHARES

 

Scroll to Top